Wednesday, March 22, 2017

Areas To Improve On Your Website

Are You On The Wrong Side Of The Law?

Whether it's to keep Google happy or stop a lawyer knocking on your inbox door, there are quite a few things your website needs to be considered "legal."

To begin with, let's look at the Privacy Policy. You do have one, right?

Well, if you collect any sort of personal information from your website visitors (names, email addresses, etc.), you should have one. This can be a simple HTML page that states:
  • what information you collect
  • who you share it with
  • how you might use the information
Another handy page to have if you interact with your visitors by selling or in forums is a Terms & Conditions page.

This page should state such things as:
  • your terms of sales (how you handle returns or refunds, shipping, credit cards, etc.)
  • for people posting to your site: consider disclaimers and statements limiting your liability
But I have some great news for you. If you want to go 100% legal, you can use the services of someone like Sarah Kornblet or Legal Zoom. Or, if you want to take the easy way out, there is a great WordPress plugin called Auto Terms of Service and Privacy Policy.

For all you bloggers out there, there is also the Affiliate Disclaimer. Basically, this states that you will receive compensation for people clicking on affiliate links on your site. This page is required in most countries, but be sure to check out what you should include.

And lastly, for anyone who has European visitors, there is the cookie consent button. This is more recent and ensures that people know that you might be tracking them with cookies.

Don't Ignore the Footer

Another area of website ownership that is often ignored is the footer. It kind of feels like an area of your garden where you once thought of adding some amazing fruit trees, but somehow never got around to it!

Why is the footer so much more useful than you thought? Well, surprisingly people are trained to look there for certain things like pieces of information that can help them use your website.

This could include something as simple as your business name, address, and phone number. This has the benefit of speeding up your potential new customer's ability to contact you (and buy). And, this is also a powerful signal Google uses to determine whether to rank you on local search.

In the above image, you can see that Flow Consulting uses their footer for maximum effect with the company details clearly displayed as I have mentioned.

But, they also pack it full of other helpful information such as the most useful links on their site, recent cases studies their potential clients might like, and a search bar so you can find anything else you need

Collect Testimonials, All The Time

But you can also take things a step further by collecting testimonials whenever you can.

Let's face it, neither you nor I collect enough of them. Why? Because we forget, or it's too hard to do, or it's painful to store them and show them on our websites. The great news is, I have the perfect solution for you. 

If you use WordPress, there is a great plugin called Thrive Ovation which was built for this very purpose. I collected testimonials for my SEO course. Here is an example of some testimonials I received:

[madlemmings testimonial]



Tuesday, February 21, 2017

50 Free handwriting fonts

If you need a handwriting font for your project, look no further. When we talk about handwriting fonts, we're not just referring to one style of typography; they can come in a number of various executions. They are in the same area as cursive fonts but with even fewer constraints and often based off freeform illustrations.

More recently, this style of typography has been making more appearances than ever before, with print and digital alike favouring it over more traditional offerings. Here, we plucked some top free fonts in a handwritten style for you to download and enjoy.

01. Stay Writer

02. SoulMarker



03. Claire Hand


04. Cavorting


Wednesday, February 1, 2017

Photoshop 3D

In this Photoshop 3D tutorial, you’ll learn to work with Bump maps, Normal maps, and Depth maps.

We will create a realistic brick wall using Photoshop’s 3D features, and a Depth map. We will also discuss Bump maps and Normal maps which can add more detail and realism to 3D objects.

 Bump Maps in Photoshop 3D

 Bump maps are grayscale images that allow you to fake detail in 3D objects. The detail that they generate is simply a lighting trick on the surface of 3D objects. The actual 3D geometry is not changed in any way.

The 256 different levels of luminosity in bump maps are used to tell the Photoshop how far to push down or pull down.

 For complete tutorial, see https://photoshoptrainingchannel.com/photoshop-3d-depth-maps-bump-normals/

Thursday, January 12, 2017

Adobe Lightroom Tricks

What follows are ten of the best tricks for working in Lightroom. Check these out to speed up your own workflow.
When you want to work rapidly in the Library module, my favorite trick is to hit the Caps Lock button on my keyboard.
When caps lock is on, you can use keyboard shortcuts to add metadata to an image and automatically move on to the next image.
  • to flag an image as a pick
  • to remove a flag from an image, or to skip the current image
  • Number keys 1-5 to add the corresponding number of stars
  • Number keys 6-9 to add a color label
I can't recommend Auto Advance enough as a small and easy, but very effective, workflow trick. With it turned on, you can move rapidly through a shoot and keep your fingers on the metadata keys above.