Are You On The Wrong Side Of The Law?
Whether it's to keep Google happy or stop a lawyer knocking on your
inbox door, there are quite a few things your website needs to be
considered "legal."
To begin with, let's look at the Privacy Policy. You do have one, right?
Well, if you collect any sort of personal information from your
website visitors (names, email addresses, etc.), you should have one.
This can be a simple HTML page that states:
- what information you collect
- who you share it with
- how you might use the information
Another handy page to have if you interact with your visitors by selling or in forums is a Terms & Conditions page.
This page should state such things as:
- your terms of sales (how you handle returns or refunds, shipping, credit cards, etc.)
- for people posting to your site: consider disclaimers and statements limiting your liability
But I have some great news for you. If you want to go 100% legal, you can use the services of someone like Sarah Kornblet or Legal Zoom. Or, if you want to take the easy way out, there is a great WordPress plugin called Auto Terms of Service and Privacy Policy.
For all you bloggers out there, there is also the Affiliate Disclaimer.
Basically, this states that you will receive compensation for people
clicking on affiliate links on your site. This page is required in most
countries, but be sure to check out what you should include.
And lastly, for anyone who has European visitors, there is the cookie consent button. This is more recent and ensures that people know that you might be tracking them with cookies.
Don't Ignore the Footer
Another area of website ownership that is often ignored is the
footer. It kind of feels like an area of your garden where you once
thought of adding some amazing fruit trees, but somehow never got around
to it!
Why is the footer so much more useful than you thought? Well,
surprisingly people are trained to look there for certain things like
pieces of information that can help them use your website.
This could include something as simple as your business name,
address, and phone number. This has the benefit of speeding up your
potential new customer's ability to contact you (and buy). And, this is
also a powerful signal Google uses to determine whether to rank you on
local search.
In the above image, you can see that Flow Consulting uses their footer for maximum effect with the company details clearly displayed as I have mentioned.
But, they also pack it full of other helpful information such as the
most useful links on their site, recent cases studies their potential
clients might like, and a search bar so you can find anything else you
need
Collect Testimonials, All The Time
But you can also take things a step further by collecting testimonials whenever you can.
Let's face it, neither you nor I collect enough of them. Why? Because
we forget, or it's too hard to do, or it's painful to store them and
show them on our websites. The great news is, I have the perfect
solution for you.
If you use WordPress, there is a great plugin called Thrive Ovation
which was built for this very purpose. I collected testimonials for my
SEO course. Here is an example of some testimonials I received: